Mountain Heart has announced that they have been chosen as the next Vietti Vinyl Artist. This marketing initiative was developed several years ago by Nashville-based Choice Food of America to promote their all-natural Vietti Chili while partnering with outstanding Nashville based music artists in a unique branding awareness program which promotes both the artist and the Vietti brand.
Thru this relationship, Mountain Heart will receive enhanced, targeted visibility thru non-traditional methods via grocery store shelves as opposed to the typical manner thru retail music retail locations. Working in conjunction with Vietti’s vast network of vendor partners throughout the Southeast, this partnership will help showcase Mountain Heart to a broad new audience thru visual placement directly on their cans of chili, tens of thousands of which will boast a full color photo and bio of the band along with a link to their web site. The band and their music is also exposed via the Vietti Vinyl web site link at Vietti Vinyl.com.