In an effort to continue professional development opportunities for the bluegrass industry beyond the annual World of Bluegrass Business Conference based in Nashville, the International Bluegrass Music Association is kicking off a series of online ‘webinars’ on various topics.
The first online course, titled Creating Strategic Alliances on Facebook, will be open to 25 participants on Monday, 15th November 2010, from 6-8 p.m. Central time. Attendees may register by calling 615-256-3222 or 888-GET-IBMA, at $40 for IBMA members or $50 for non-members.
Presenters:
Henri Deschamps of The Mast Farm Inn/ The Bluegrass Legacy and Matt Munsey of Blu-Wav.com/ Monroeville.
Course Description:
Many bluegrass bands, event producers and associations have a presence on Facebook.com, but the challenge is learning how to fully utilize the free tools on this social networking site to build, communicate with and learn more about your fan base, attendees and members. Specifically, we’ll talk about how to develop partnerships and alliances to increase publicity and help each other effectively interact with much larger groups of Facebook friends. Bring your ideas, questions and entrepreneurial spirit to this webinar.
The Participants:
IBMA webinar participants will dial into a toll-free conference call number and simultaneously click a link on their computer screens to enter the virtual classroom. Questions will be taken throughout the training in a Q&A box located in the corner of each participant’s computer screen. The session will be recorded for future use as an educational podcast on IBMA’s website.
A second seminar, entitled Music Success in Nine Weeks, featuring Arial Hyatt, author of a book by the same name, will take place in December. Stay tuned for a specific class date and time in December. Hyatt presented an immensely well-received workshop on this topic during IBMA’s 2010 Business Conference and also at the 2010 Leadership Bluegrass Masterclass held Sept. 26, in Nashville, and she’s returning by popular demand for more interaction with IBMA members.
IBMA members are welcome to submit ideas for future webinars to nancyc@ibma.org
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